Wearing jeans has been a trend for the at best time already. Perhaps, because of the quality and the cheap working clothes conveniences it brings, jeans have become a staple for people of all ages and sizes. Today, consumers have many brands to choose from ranging from the mass produced to designer jeans. How about you, how many different twos do you have in your closet?
No clothing company suits the requirement of the workman more than Carthartt does. This vision emerged from Hamilton Carhartt’s desire to set up a clothing company that will fulfill the demands of a harsh environment. In 1889, at the age of 34, Carharrt introduced his first overalls exclusively for use of train workers.
Success did not happen overnight for Mr. Carhartt. Although the overalls were an immediate hit among train workers, the company hired the services of sellers to peddle the products to the different train divisions. Well, in this generation, one would wonder if this plan may even work. But it did for Carhartt. Why was it a winner among this specific market group? Because only Carharrt carries that passion of durability and resistance to fire, water and scratching. Even to this day, Carhartt jeans remain as a workman’s choice of jeans and apparel.
Development to a Fashion Brand
Did you know that it was only following a century that Carhartt jeans evolved into a competitive fashion brand? This became all thanks to rep and hip-hop music because everybody started wearing workman’s clothes. From the performers to the dancers, everybody is into wearing their products. The Carhartt crisis, as we say, has spread all throughout the country and eventually in key cities all over the world. These were even featured in leading fashion periodicals.
The company struggled with a happy problem. They had to turn down their orders from department shops due to its inability to face the growing demands of their products. And just as luck would have it, more plants have at the moment been put up and there was increased production.
Whilst it holds true that the fad for worker’s clothing has had ground, the company never lost its primary vision of providing quality jeans and overalls to the American worker. It has even expanded it’s clothing line! Its marketing strategies have been become more intense and sturdy. As they call it, the rest is history.
If you are on the lookout for quality denims, then jeans created by the Carhartt company, are something that you should own. For one, they are made to last a lifetime and are tailored to resist wear and tear. Interestingly, to ensure durability, the denim used is thick and double sewn. Although it may be rough at first but after constant washings, it will become softer and more comfortable to wear.